Brand build · Live

Ark Counseling

An outpatient drug and alcohol counseling practice in Minneapolis...faith informed, clinically grounded, and now carrying a brand built from the ground up, on a hand-built static site that loads instantly and kept every bit of its search equity through the move.

Live July 2026Brand buildIdentity, voice, site

arkcounseling.org

Ark Counseling homepage: drug and alcohol addiction counseling in Minneapolis

What it is

A brand built for the first call

Ark Counseling serves individuals and families across Minneapolis and the surrounding areas: licensed LADC counselors, outpatient addiction care for adults and adolescents, and telehealth across Minnesota. The site's job is simple and serious...be found, be clear, and make the first step feel safe.

The old site was a WordPress install that did none of that...no identity to speak of, no voice, no structure a person in trouble could follow. This build started at the brand and worked outward. A visual identity, a written voice that reads honestly at 2 a.m., a page structure built around the questions people actually ask, and hand-built static pages to carry all of it. No plugins, no database, no page-builder bloat.

12 legacy 301s

0 plugins or database

100% hand-built static

The migration

Every legacy URL kept its value

A relaunch only counts if the old links keep working. They do.

arkcounseling.org/?page_id=29  →  /drug-alcohol-rehab-counseling/
arkcounseling.org/?page_id=94  →  /about/
arkcounseling.org  →  www.arkcounseling.org

Twelve WordPress-era URLs 301 to their clean equivalents, edge middleware strips stray query strings so every historical link lands on one canonical page, and the bare hostname consolidates to www. Nothing a decade of links earned was left behind.

Why this project

The studio playbook, applied to a client

This is the same system the studio's own properties run on...static pages engineered for search, deployed to a global edge network, with the redirect map tested before DNS ever moved. It is why the studio builds without WordPress, and why a small practice with a real brand can outrun heavier competitors in its market.

For a counseling practice, speed and clarity are not vanity metrics. Someone looking for help late at night gets a page that loads instantly, reads honestly, and points to a phone number that works. The brand is what makes them believe the number.

Ark Counseling services: addiction counseling built for the Minneapolis community — arkcounseling.org

Have a practice that deserves better than its website?

Brand, words, site and migration, built as one piece...every URL mapped, every ranking kept.

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