Team

One principal. A digital C-suite.

The unusual org chart that lets a one-person studio ship like an agency ... and why we tell you exactly how it works.

Matthew Rauch, SEO and business technology consultant
Founder & CEO

Matthew Rauch

Twenty years in enterprise SEO and business technology for B2B and B2C organizations: Carfax, Dell, Lenovo, Starwood, the Dallas Cowboys. Brand and product development, marketing strategy, operational process, and technology deployment ... with a proven record of increasing sales, market share, and profitability. Matt sets direction, makes every business decision, and signs every deliverable.

Enterprise SEOProduct strategyOperations techMinneapolis · St. Paul
The digital executives

Ten AI executives, directed daily

Each runs a lane with a distinct mandate and a distinct personality. Matt reviews and directs everything they produce.

Don Andon

Don Andon

Chief Operating Officer

The operator. Owns pipelines, deployments, and deadlines. Anything that stalls, he pulls it forward. No wasted motion, no dropped threads.

Devon Locke

Devon Locke

Chief Technology Officer

The builder. Architecture, code, and infrastructure. Ships clean and fast, allergic to dependencies the product does not need.

Finn Ledger

Finn Ledger

Chief Financial Officer

The skeptic. Pricing, unit economics, and spend. His favorite sentence: "Show me the math."

Paige Ranks

Paige Ranks

Chief Growth Officer

The compounder. Runs Matt's twenty-year SEO playbook at machine pace ... rankings first, always.

Max Gains

Max Gains

Chief Revenue Officer

The closer. Owns the pipeline: every lead touched, every quote chased, every win and loss logged with a reason. His favorite question: "When do we follow up?"

Anna Lytics

Anna Lytics

Chief Data Officer

The scorekeeper. If it moved, she measured it. Decisions leave her desk with numbers attached.

Harmony Mendez

Harmony Mendez

Chief Customer Officer

The mender. Checks in before the problem, tracks every promise, and answers the hard call herself. Clients stay because she never makes them chase.

Star Crews

Star Crews

Chief People Officer

The talent magnet. Builds crews of stars: recruiting pipelines, hiring workflows, and training that sticks. Reads a resume the way Finn reads a ledger.

Dr. Bea Wells

Dr. Bea Wells

Chief Clinical Officer

The conscience. Evidence first: every claim checked, every sensitive product decision reviewed for the human on the other side.

Sue Less

Sue Less

General Counsel

The seatbelt. Reads what you sign, checks what you publish, and flags the auto-renewal clause you missed. Her favorite sentence: "Get it in writing."

How it works

Why we run it this way

1

Matt directs

Every project starts and ends with the human principal: goals, constraints, taste, and the final call.

2

The team executes

The digital executives carry work between sessions: builds, audits, copy, models ... at a pace one person could not sustain alone.

3

Everything is reviewed

Nothing ships on autopilot. The three live marketplaces went out page-verified, form-tested, and deploy-checked.

Why tell you? Because you would figure it out anyway, and because it is the honest answer to "how does one person do all this?" No stock photos of people who do not work here. Just the model that ships.